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A wealth of experience
The Principal Asset Management Berhad Board of Directors and Senior Management represent a diverse array of industries and credentials, as well as an overarching commitment to community involvement.
Our leaders strive to uphold our history of ethics and integrity, creating a top-down commitment to corporate responsibility and driving our mission to help people and businesses achieve financial security and success.
Board of Directors
Thomas Cheong
Non-Independent Non-Executive Director
Thomas Cheong is Executive Vice President of Principal Financial Group® and President of Principal Asia. He is…
Effendy Shahul Hamid
Non-Independent Non-Executive Director
Effendy is CEO of CIMB Digital Assets, where he is responsible for the management and operations of all…
Juan Ignacio Eyzaguirre Baraona
Non-Independent Executive Director
Juan has 30 years of experience in various senior positions in asset management, banking, insurance and fund m…
Munirah Khairuddin
Executive Director / Chief Executive Officer, Malaysia
Munirah joined Principal Asset Management Berhad in November 2006 and was later appointed as Deputy CEO…
Mohd Haniz bin Mohd Nazlan
Non-Independent Non-Executive Director
Haniz is Group Chief Strategy Officer at CIMB, where he oversees Group Strategy, Performance and Programme Man…
Wong Joon Hian
Independent Non-Executive Director
Wong has been an independent non-executive director of Principal Asset Management Berhad since 22 August 2007.…
Dato' Jaganath Derek Steven Sabapathy
Independent Non-Executive Director
Dato' Jaganath Derek Steven Sabapathy (“Dato’ Jagan”) holds a Master of Arts degree majoring in Corporate Fina…
Liew Swee Lin
Independent Non-Executive Director
Swee Lin is a senior board level executive with more than 28 years of management experience in the Asean regio…
Lai Mee Fong
Alternate Director to Effendy Shahul Hamid
Lai Mee Fong is the Chief Financial Officer of CIMB Digital Assets, where she is responsible for the overall f…
Chong Chooi Wan
Alternate Director to Mohd Haniz bin Mohd Nazlan
Ms Chooi Wan, currently attached to CIMB Group as Co-Head, Group Corporate Finance & Investment Management…
Management Team, ASEAN
Juan Ignacio Eyzaguirre Baraona
Chief Executive Officer, ASEAN
Juan has 30 years of experience in various senior positions in asset management, banking, insurance and fund m…
Uday Jayaram
Chief Operating Officer, ASEAN
Uday brings with him an accumulated experience of 30 years in the fields of audit, management consultancy, equ…
Patrick Chang
Chief Investment Officer, Equities, ASEAN
Patrick brings with him over 19 years of extensive asset management experience and now manages our investment…
Jesse Liew
Chief Investment Officer, Fixed Income, ASEAN
Jesse was appointed as Chief Investment Officer, Fixed Income ASEAN in October 2018. He is an experienced Chie…
Paramjit Kaur Dhillon
Head, Legal and Company Secretarial, ASEAN
Paramjit Kaur Dhillon, has immense exposure and experience in practice as well as in in-house roles. She…
Management
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Munirah Khairuddin
Chief Executive Officer, Malaysia
Munirah joined Principal Asset Management Berhad in November 2006 and was later appointed as Deputy CEO…
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Alberto Reyes
Chief Financial Officer, Malaysia & Singapore
Alberto Reyes is a strong finance professional with more than 22 years of working experience. He has a demonst…
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Shirley Foo
Head, Retirement Services, Malaysia
Shirley Foo has been with the company since 2008 and has held several senior positions in the past including H…
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Michael Tan
Head, Corporate & Institutional Business, Malaysia
Michael Tan was appointed as the Head of Corporate & Institutional Business in 2018. Prior to this, Michae…
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Harry Leong
Head, Retail Business, Malaysia
Harry Leong was appointed as Head of Intermediary Business and Retail Strategy in April 2020 after having…
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Grace Allison Toh
Head, Agency and Business Development, Malaysia
Grace Allison Teh was appointed as Head of Agency and Business Development in December 2016. Prior to that she…
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Ben Quah Cheng Eng
Head, Digital Sales, Malaysia
Ben Quah was appointed as Head of Digital Sales in June 2019. He has more than 16 years of experience in Digit…
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Chai Han Hsiang
Head, Customer Experience, Malaysia
Chai Han Hsiang was appointed as Head of Customer Experience in January 2020. Han Hsiang has more than 15 year…
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Ong Ee Lyn
Head, Human Resource, Malaysia & Singapore
Ong Ee Lyn has more than 15 years of working experience in the human resources industry. Prior to joining Prin…
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Sazulhisyam Samsuri
Head, Information Technology, Malaysia & Singapore
Sazulhisyam has over 20 years of working experience in the informatio…
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Joanne Chin I Ling
Head, Brand & Communication, Malaysia & Singapore
Joanne Chin was appointed as Head of Marketing Communication in July 2020. She has 25 years of working experie…
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Jacqueline Lai
Head, Compliance, Malaysia
Jacqueline Lai was attached with CIMB Bank for 19 years in several positions including Senior Auditor prior to…
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Lim Khai Qi
Head, Risk Management, Malaysia
Lim Khai Qi joined Principal in 2017 as Head of Risk Management covering the ASEAN region for enterprise, oper…
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Jessica Loh
Head, Operations, Malaysia
Jessica Loh was appointed as Head of Operations in August 2016. Prior to that she served as Head of Wealth Man…
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Lai Voon Kit
Head, Product Development, Malaysia
Lai Voon Kit joined Principal in June 2021, with more than 10 years’ working experience in strategic and execu…