A wealth of experience

The Principal Asset Management Berhad Board of Directors and Senior Management represent a diverse array of industries and credentials, as well as an overarching commitment to community involvement.

Our leaders strive to uphold our history of ethics and integrity, creating a top-down commitment to corporate responsibility and driving our mission to help people and businesses achieve financial security and success.

Board of Directors

    Thomas Cheong

    Non-Independent Non-Executive Director

    Thomas Cheong is Executive Vice President of Principal Financial Group® and President of Principal Asia. He is…

    Effendy Shahul Hamid

    Non-Independent Non-Executive Director

    Effendy was appointed Non-Independent Non-Executive Director at Principal Asset Management Berhad on 17 Aug 20…

    Juan Ignacio Eyzaguirre Baraona

    Non-Independent Executive Director

    Juan has 30 years of experience in various senior positions in asset management, banking, insurance and fund m…

    Munirah Khairuddin

    Executive Director / Chief Executive Officer, Malaysia

    Munirah joined Principal Asset Management Berhad  in November 2006 and was later appointed as Deputy CEO…

    Mohd Haniz bin Mohd Nazlan

    Non-Independent Non-Executive Director

    Haniz is Group Chief Strategy Officer at CIMB, where he oversees Group Strategy, Performance and Programme Man…

    Wong Joon Hian

    Independent Non-Executive Director

    Wong has been an independent non-executive director of Principal Asset Management Berhad since 22 August 2007.…

    Hisham Bin Zainal Mokhtar

    Independent Non-Executive Director

    Hisham presently is an Independent Board Member of T…

    Dato' Jaganath Derek Steven Sabapathy

    Independent Non-Executive Director

    Dato' Jaganath Derek Steven Sabapathy (“Dato’ Jagan”) holds a Master of Arts degree majoring in Corporate Fina…

    Liew Swee Lin

    Independent Non-Executive Director

    Swee Lin is a senior board level executive with more than 28 years of management experience in the Asean regio…

    Ted Pull

    Alternate Director to Thomas Cheong

    Ted Pull is Chief Financial Officer, Asia for Principal International. He is responsible for leading the manag…

    Lai Mee Fong

    Alternate Director to Effendy Shahul Hamid

    Lai Mee Fong is the Chief Financial Officer of CIMB Digital Assets, where she is responsible for the overall f…

    Chong Chooi Wan

    Alternate Director to Mohd Haniz bin Mohd Nazlan

    Ms Chooi Wan, currently attached to CIMB Group as Co-Head, Group Corporate Finance & Investment Management…

Management Team, ASEAN

Juan Ignacio Eyzaguirre Baraona

Chief Executive Officer, ASEAN

Juan has 30 years of experience in various senior positions in asset management, banking, insurance and fund m…

Uday Jayaram

Chief Operating Officer, ASEAN

Uday brings with him an accumulated experience of 30 years in the fields of audit, management consultancy, equ…

Patrick Chang

Chief Investment Officer (CIO), Malaysia & Chief Investment Officer, Equities, ASEAN Region

Patrick Chang joined Principal on 22 February 2016 and currently holds the positions of Chief Investment Offic…

Jesse Liew

Chief Investment Officer, Fixed Income, ASEAN

Jesse was appointed as Chief Investment Officer, Fixed Income ASEAN in October 2018. He is an experienced Chie…

Paramjit Kaur Dhillon

Head, Legal and Company Secretarial, ASEAN

Paramjit Kaur Dhillon, has immense exposure and experience in practice as well as in in-house roles. She…

Management

  • Munirah Khairuddin

    Chief Executive Officer, Malaysia

    Munirah joined Principal Asset Management Berhad  in November 2006 and was later appointed as Deputy CEO…

  • Alberto Reyes

    Chief Financial Officer, Malaysia & Singapore

    Alberto Reyes is a strong finance professional with more than 22 years of working experience. He has a demonst…

  • Ng Jit Seng

    Chief Operating Officer, Malaysia

    Ng Jit Seng joined Principal Asset Management Berhad in September 2021. Jit Seng is responsible to drive chang…

  • Michael Tan

    Head, Corporate & Institutional Business, Malaysia

    Michael Tan was appointed as the Head of Corporate & Institutional Business in 2018. Prior to this, Michae…

  • Harry Leong

    Head, Retail Business, Malaysia

    Harry Leong was appointed as Head of Retail Business in April 2020 after having held several other senior…

  • Grace Allison Toh

    Head, Agency Business and Development, Malaysia

    Grace Allison Teh was appointed as Head of Agency Business and Development in December 2016. Prior to that she…

  • Ben Quah Cheng Eng

    Head, Digital Sales, Malaysia

    Ben Quah was appointed as Head of Digital Sales in June 2019. He has more than 16 years of experience in Digit…

  • Ong Ee Lyn

    Head, Human Resource, Malaysia & Singapore

    Ong Ee Lyn has more than 15 years of working experience in the human resources industry. Prior to joining Prin…

  • Sazulhisyam Samsuri

    Head, Digital Innovation, Malaysia

    Sazulhisyam has over 20 years of working experience in the informatio…

  • Joanne Chin I Ling

    Head, Brand & Communication, Malaysia & Singapore

    Joanne Chin was appointed as Head of Marketing Communication in July 2020. She has 25 years of working experie…

  • Jacqueline Lai

    Head, Compliance, Malaysia

    Jacqueline Lai was attached with CIMB Bank for 19 years in several positions including Senior Auditor prior to…

  • Lim Khai Qi

    Head, Risk Management, Malaysia

    Lim Khai Qi joined Principal in 2017 as Head of Risk Management covering the ASEAN region for enterprise, oper…