Munirah Khairuddin, CEO & Head of Principal Asset Management Berhad (Group of Companies), and Managing Director Strategic Distribution & Institutional Client Relations (Southeast Asia & Global Shariah)

Non-Independent Executive Director

Munirah joined Principal in November 2006 and was appointed as CEO and Executive Director of Malaysia in May 2013. She has been instrumental in leading the company to grow its Assets Under Management (AUM), deepening its retail leadership with new focus in private retirement space and innovative digital solutions to benefit all Malaysians irrespective of their financial background, and maintaining consistent risk management and investment performance. Under her leadership, Principal Malaysia has embarked on a significant journey in fulfilling its commitment towards the United Nation Sustainable Development Goals (UNSDG). 

Munirah’s responsibilities for Principal have continued to expand. In March 2023, Munirah was appointed as the Head of Global Islamic business for Principal, and most recently she was named Managing Director of Strategic Distribution & Institutional Clients Relations (Southeast Asia & Global Shariah) for Principal Southeast Asia, overseeing key strategic institutional client and distribution relationships. 

In 2025, Munirah’s role continued to expand where on April 1, she has been named as Chief Executive Officer and Head of Principal Asset Management Group of Companies. In this new role, Munirah is responsible for Principal Singapore, Indonesia, Malaysia and Thailand businesses.  

Prior to Principal, Munirah worked as a G7 Economist and strategist for a Fortune 500 multinational oil and gas company. Prior to that, she was a fixed income portfolio manager for emerging markets at Rothschild Asset Management in London.

Munirah has been recognized as Asset Management CEO of the Year Malaysia 2024 by Global Banking & Finance Awards.  Munirah was also recognized as CEO of the Year, Malaysia in Asia Asset Management’s 2015 and 2014 Best of the Best Awards. Munirah was also selected as one of the recipients for the "Top 25 Women of Asset Management" award by Asian Investor in 2014.
 

Qualification:
Munirah is a Chartered Financial Analyst charter holder and holds the Capital Markets Services Representative’s License for fund management. She graduated with a Bachelor of Arts (Honours) in Accounting & Financial Analysis, University of Newcastle, United Kingdom.