Liew Swee Lin, Independent Non-Executive Director

Swee Lin is a senior board level executive with more than 28 years of management experience in the Asean region creating shareholder value in media, financial services and e-commerce sectors.  Since 2007, she served as Executive Director at financial services and media entities in Malaysia. 

Currently she is an External Advisor to Bain & Company, a global consulting firm and was most recently attached to Astro Malaysia Holdings, ASEAN’s leading consumer media company as its Group Chief Operating Officer.  She also served as an Executive Director of Astro Go Shop, a joint venture with GS Home Shopping Inc. Korea after she spearheaded Astro’s vertical expansion into e-commerce which she set up as its pioneer management team in 2015.

Prior to joining Astro, Swee Lin was an Executive Vice President at Alliance Financial Group’s Retail Bank in Malaysia and was also an Executive Director of Alliance Islamic Bank. She played an instrumental role in spearheading its retail banking transformation and successfully reshaped it business operating model which set it on a new growth trajectory.  She has also held senior leadership positions at Standard Chartered Bank with responsibilities for its Wealth Management, Priority Banking, Credit Cards and Personal Loan portfolios. In the earlier years of her career, she gained multidisciplinary industry exposure in FMCG, insurance, food and beverage and pharmaceuticals when she headed up a regional business at Ogilvy One Worldwide, part of WPP PLC (a FTSE 100), which operated in Malaysia to serve its Asia Pacific clients. 

A keen champion of entrepreneurship, she is part of Endeavor Global Inc.’s mentor network with presence in 40 countries, which is dedicated to global entrepreneurship by driving economic expansion via active mentorship.

A native of Malaysia, she graduated from University of Strathclyde (UK) with an MSc in International Marketing and completed her Stanford Executive Programme at Stanford Graduate School of Business in 2017. She had attended several senior leadership programmes conducted by Insead, University of Oxford’s Business School as well as Global Leaders programmes run by Temasek as well as board related training programmes for Directors of listed entities. She is a member of Financial Planning Association of Malaysia (FPAM), Singapore Institute of Directors and Malaysian Alliance of Corporate Directors (MACD).