Principal® Expands Digital Self-Service Investing Access

Principal® Expands Digital Self-Service Investing Access





Customers will now have full web-based access to over 50 financially funds to reach their investing goals

Kuala Lumpur, 9 March 2022 – Principal Asset Management (“Principal”) announced today an expansion of its web-based investment services allowing customers to better manage their portfolio from anywhere. The self-service investment portal from Principal will be an effective tool in helping people feel more secure as they strive to build up savings and reach their financial goals. This customer-facing solution will broaden accessibility to Principal’s investment services for Malaysian individual investors.

Investors are now able to digitally tap into the retirement and asset management expertise from Principal and invest using cash or their EPF funds, empowering them to take greater control of their investments.

“We started developing digital financial solutions to better serve our customers’ needs and now, provide more autonomy to individual investors who prefer to take control of their investment portfolios,” said Munirah Khairuddin, Chief Executive Officer of Principal Asset Management. “The pandemic has accelerated the adoption rate of digital investment solutions, giving more people the access and convenience to invest and save more for their financial well-being.  We are committed to bringing more innovative solutions focused on affordability, savings and investments, and inclusivity, while making investments easy to understand, and helping customers on their investment journeys.”

Principal is committed to helping more people achieve their financial goals, by offering more than 50 funds on their investment portal which includes conventional and shariah-compliant funds with a minimum initial investment of RM500.  In conjunction with the introduction of the portal, 0% sales charge applies to all existing and new investors and the first 1,000 investors to start investing will receive a welcome reward of RM50. This promotion is applicable until 31 March 2022. 

Complementing conventional distribution channels, including Principal branches, consultants and bank distributors, the investment portal allows investors to buy, switch and redeem unit trust funds anytime, anywhere. To learn more about the investment portal, investors can visit  or call 603-7723 7260.

Principal is a part of Principal Financial Group, a global investment leader with more than 142 years of experience of helping customers plan, protect and invest for their futures through retirement, and asset management solutions that fit their lives.



About Principal Asset Management Berhad

Principal Asset Management Berhad (“Principal”), is a joint venture between Principal Financial Group®, a member of the FORTUNE 500® and a Nasdaq-listed global financial services company and CIMB Group Holdings Berhad, one of Southeast Asia’s leading universal banking groups.   

Principal helps people and companies build, protect, and advance their financial well-being through retirement and asset management solutions that fit their lives. Our employees are passionate about helping clients of all income and portfolio sizes achieve their goals – offering innovative ideas, investment expertise and real-life solutions to make financial progress possible.

Principal is committed to expanding the population of those living in financial security, doing so through long-term, responsible actions, and creating opportunities for generations to come.

Established on 13 June 1994, Principal is headquartered in Malaysia with footprint across Indonesia, Thailand, and Singapore. We’re helping more than 2 million customers¹ plan, invest, and retire, while working to support the communities where we do business, improve our planet, and build a diverse, inclusive workforce. For more information, visit 

Principal, Principal and symbol design are trademark and service marks of Principal Financial Services, Inc. a member of the Principal Financial Group®.

¹ as of December 2021