Principal reaches 1.5 million customers through innovative digital investment solutions and financial education

Principal reaches 1.5 million customers through innovative digital investment solutions and financial education

Kuala Lumpur, 19 July 2021 – Principal Asset Management (“Principal”) remains committed to championing financial inclusivity through innovative digital investment solutions and consumer education than can help its 1.5 million customers and Malaysians save enough, have enough and protect enough to achieve their long-term financial goals. These efforts are in tandem with Principal’s purpose, to foster a world where financial security is accessible to all Malaysians.

“Throughout the pandemic, understanding the pain points on the ground and reaching out to them regardless of their financial background and stage of life has become our number one priority,” said Munirah Khairuddin, CEO of Principal Asset Management. “We accelerated our digital transformation efforts and focused on educating consumers on the importance of good financial planning, and developing digital investment solutions that address their ever-changing needs. Inclusion is part and parcel of the journey, and we continue to diversify and broaden the latitude of our outreach.” 

“With our latest endeavour in the mainstream e-Wallet space through our partnership with Touch ‘n Go Group, we see strong participation from mass public and out of Klang Valley too. We prioritise their journey and as a companion of every level of financial background, Principal is here to share, provide and ultimately help Malaysians achieve their financial goals,” she added.

Additionally, Principal offers other digital solutions such as the EPF i-Invest online platform that allows EPF account holders to invest their money into unit trust funds.  This platform can help them grow their EPF savings and enable them to prepare and live comfortably post-retirement.  

CEO of Principal ASEAN, Juan Eyzaguirre said, “As our firm begins transitioning from responding to recovering, our focus is centred on how to help our customers emerge stronger and thrive even better in the future. Substantiating that, we are pleased to share that, Principal has been announced as the Best Online & Mobile Platform (Asset Manager); Best Fund with the optimal Sharpe ratio; and Best Fund Manager for Pension Mandates & Private Retirement Schemes for the Malaysian market at the 12th Annual Fund Management Awards 2021 by Alpha Southeast Asia.”

Today, Principal Asset Management Group continues to grow the customers base both retail and institutional with RM97 billion AUM as of May 2021. Learn more about Principal at, facebook@PrincipalAssetMY, instagram@principalassetmanagement_my or call 603-7718 3100.


About Principal Asset Management Berhad
Principal Asset Management Berhad, is a joint venture between Principal Financial Group®, a member of the FORTUNE 500® and a Nasdaq-listed global financial services company and CIMB Group Holdings Berhad, one of Southeast Asia’s leading universal banking groups.

Established on 13 June 1994, Principal Asset Management Berhad is headquartered in Malaysia with footprint across Indonesia, Thailand and Singapore. In Malaysia, the company serves more than 1.5 million investors. It offers a wide variety of solutions to help more people save enough, protect enough and have enough with unit trust, retirement schemes, discretionary mandates and asset management expertise. 

With innovative ideas and real-life solutions, the company helps make financial security accessible to more investors in Southeast Asia. For more information, visit, instagram@principalassetmanagement_my or

Principal, Principal and symbol design are trademark and service marks of Principal Financial Services, Inc. a member of the Principal Financial Group®.

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