Hiten Asher, Chief Financial Officer, Southeast Asia

Hiten was appointed as Chief Financial Officer, Southeast Asia in July 2025. He oversees the Southeast Asia Finance group, responsible for the management of finance, accounting, and internal controls functions for Principal Asset Management. Hiten will work in close collaboration with the respective market leadership teams to optimize and improve efficiency of the operations from a financial perspective and to execute on the Companies’ strategies. 

Hiten brings over 25 years of experience in executive finance leadership within asset management and Insurance. He has worked in Malaysia since 2010 where he was most recently the CFO at MCIS Insurance Berhad, and prior to that was the CFO/COO at Eastspring Investments Malaysia. His expertise extends to transformation work, business strategy development, capital management and the regulatory operations of Asset Management/Insurance businesses.
 

Qualification: 
Hiten is a qualified Chartered Accountant from the Institute of Chartered Accountants of India and member of the Malaysian Institute of Accountants.